The NBA and Amazon Prime are closing in on a landmark deal that will give the streaming giant a significant portion of the league’s regular season and playoff game. According to The Athletic’s ...
The NBA's television ratings have been fairly stagnant over the last few seasons. The 2024 NBA Playoffs have started off with a slight decline in viewership versus last season. The last four NBA ...
The Los Angeles Lakers face the Indiana Pacers last December in the championship game of the inaugural NBA In-Season Tournament Ethan Miller/Getty Images The NBA‘s new round of rights ...
Amazon.com Inc. is close to a deal to bring NBA games to its Prime Video streaming service, according to two people familiar ...
It’s a good time to be in the sports business, and no one knows that better than the NBA. In the coming weeks, the league is expected to announce a new game-changing multiyear media rights pact ...
For years, cable TV has bled viewers and subscribers to streaming giants like Netflix, Apple and Amazon. Now, those same companies are vying to stream live sports, one of the last lines of ...
1. Although Amazon is expected to land the NBA’s “C” package in the upcoming television rights deals that will begin with the 2025-26 season, that designation is in title only because Prime’s haul of ...